Crafted for those who value purity, performance, and timeless self-care.
Australian owned • Thoughtfully formulated • Everyday luxury
A Modern Expression of Beauty
Urban Roo is a contemporary Australian beauty brand devoted to refined essentials.
Each product is thoughtfully formulated to deliver daily care with clarity, balance, and integrity — without excess, without compromise.
We believe true beauty lies in consistency, restraint, and quality you can feel.
Crafted with Quiet Precision
Every Urban Roo piece is made with intention—clean lines, premium fabrics, and details that whisper luxury instead of shouting for attention.
Our quality is felt, not forced.
Slow-Made, Thoughtfully Produced
We create on demand to minimise waste and elevate craftsmanship.
This is luxury with responsibility—purpose-driven, sustainable, and grounded in modern Australian values.
Rooted in Australian Minimalism
Inspired by Australia’s calm landscapes and natural tones, Urban Roo blends simplicity with character.
Luxury made effortless—modern, grounded, and unmistakably ours.
The Roo Story
Designed under the Southern Sun, Urban Roo creates modern Australian essentials with clean lines, soft tones, and everyday comfort. Minimal, timeless, and made to move with you.